Coca Cola Promoting cocaine Essay Example | Topics and Well Written Essays - 2500 words

Coca Cola Promoting cocaine - Essay Example Focus has also been given upon how the company had dealt with different allegations arising out of its controversial advertisements and the messages which it was actually trying to put across. The paper analyses the advertisements from the perspective of who, when, where, what and why. Additionally some of the marketing characteristics associated with the advertisements have also been analysed vividly. Diet cokes new ad campaign featuring the tag line â€Å"You are on Diet Coke† is seen to be drawing much criticism as many claim that the ad is seen to be promoting cocaine and is in reference to the drug (US magazine, 2014). However, the company officials dismiss the claim and states that The Coca-Cola Company in no way endorses any kind of drugs. Diet coke has been receiving a number of such viewer criticisms since its inception into the American market. Consumers feel that the manner in which Coca-Cola promotes Diet Coke is supportive of illegal drugs such as cocaine. The tag line â€Å"You are on Diet Coke† is depicted in a manner such that the word â€Å"Diet† is less visible. The line appears more like â€Å"You are on Coke†. Consumers claim that the advertisement refers more to cocaine rather than the drink itself. Many debates were aroused in respect of this advertising campaign. Critics claim that the company’s promotional tactics misdirec ted consumers (US magazine, 2014). The Coca-Cola Company was also very recently caught up in a controversy relating to its recent Super Bowl advertisement. Viewers claim that the advertisement sends across a message which is racist in nature as it was broadcasted in multilingual versions. The advertisement’s tagline is â€Å"America is Beautiful†. The company responds to such controversies by stating that the motive of the advertisement was to send across the message that America is beautiful because of its rich diversity. The advertisement has also

Skadurz Pro Case Essay Example | Topics and Well Written Essays - 500 words - 1

Skadurz Pro Case - Essay Example Skateboarding and snowboarding used to be fads, but they have matured into mainstream sports events. At the same time, they have maintained their following as a hobby for many amateurs. Both as a sport and a hobby, the patrons of this activity are either adolescents, teen-agers or young adults, as the activity is too strenuous for older adults. Also, it may be assumed that the clothing lines carried by the stores are those that cater to the youth’s tastes and preferences. Greater safety consciousness has prompted the use of mandatory safety gear, including helmet, elbow and knee pads, items which could be included, as it most likely was, in the goods for sale in Skadurz. This would have added to potential sales in the stores. Location: Sudbury is a relatively young city, with the median age at 39, and about one-third of all the residents are below 25 years of age. There are also a dozen high school in the are, two colleges and one university, indicating that young people residing outside the city would certainly be visiting it on a regular basis, because they would be enrolling and studying in these academic institutions. Maintaining the status quo would entail no extra expense, but store performances may suffer if Connie retires and Joel takes over management of both stores. Hiring a new manager may be needed. Also, this does not address the threat of the new competition If South End were shut down, the advantage is that New Sudbury accounts for approximately 60% of the sales and the profits (see Table 1), and thus has a stronger market. The disadvantage is that the existing market may weaken because of the new competition in the area (West 49), and if this store fails, then Skadurz would have lost both South End and New Sudbury markets. If New Sudbury were shut down, Skadurz would immediately lose 60% of its sales and profits. On other other hand,